El Jadida is a coastal town located about 100 km southwest of Casablanca, Morocco. It is known for its Portuguese architecture, white sand beaches and historic cities.

The city is surrounded by walls built by the Portuguese in the 16th century, making it a fascinating place for history and culture. The old town is a UNESCO World Heritage Site.
Outside the city, the area offers beautiful beaches suitable for swimming, diving and relaxation. Some of the most popular beaches are Sidi Bouzid, Haouzia and El Majdoub. The cliffs of El Jadida are also a tourist attraction, offering stunning views of the Atlantic Ocean.

The region is famous for its quality wine, especially the red Benslimane. Visitors can discover the vineyards and cellars, and taste different local wines at tastings organized by the producers.

El Jadida is a pleasant destination for those looking to combine history, beach and relaxation. Its proximity to Casablanca also makes it an easy excursion for travelers who wish to discover the surroundings of the city.